Paranitya App
A single communication, engagement, and conversion system around the temple
event
event
event
For appointed Swamis of Bhakti Marga
1The current challenge
One person often needs many disconnected channels to fully interact with the temple.
/ Devotee
The app becomes the front door
Existing systems do not need to disappear. The app makes them feel like one coherent ecosystem.
APP
Segmented audiences
People can receive information based on their actual relationship with the temple.
Regular visitors
Closest connection
Attend frequently
Need detailed updates
Time-to-time visitors
Important events
Occasional engagement
Need timely reminders
One-time visitors
Darshan / special events
May lose contact
Need gentle continuation
We do not need to communicate everything to everyone.
in the last 3 months
Event promotion becomes automatic
Create the event once. Let the notification rules promote it consistently.
Major events
Secondary events
light schedule
What automation improves
The value is not only reminders. It changes attendance, relevance, and follow-up.
A
Increase attendance
+ registrations
+ online viewers
B
Reduce fatigue
Who receives it
When they receive it
How important it is
C
Keep Darshan visitors connected
Daily content + future events
Official communication during events
When people mark “I am in the temple” or allow GPS, the app can serve them differently.
/ event
channel
Increase revenue by making offerings easier to discover
The app does not need to invent new offerings. It makes existing ones visible at the right moment.
Example: Choose Puja → enter names/intention → submit → payment → confirmation
8Reduce dependence on Telegram
Telegram is useful, but it was not designed specifically around the temple’s needs.
Before
+ channels
After
Understand what actually works
Future decisions can be based more on behavior and less on assumptions.
sent
/ ignored
visited
/ giving
identified
next time
The continuous relationship loop
The app’s value is how all features reinforce each other.
app downloads
bring people back
+ keeps connection alive
event attendance
pujas · stays · giving · seva
+ invitations to newcomers
new app downloads
RELATIONSHIP
Before · During · After · All year