Paranitya App

A single communication, engagement, and conversion system around the temple

TEMPLE
Before
event
During
event
After
event
All year

For appointed Swamis of Bhakti Marga

1

The current challenge

One person often needs many disconnected channels to fully interact with the temple.

Visitor
/ Devotee
Website
Telegram
YouTube
Registration
WhatsApp
Email
Shop
Donation page
Result: messages are scattered, manual, and easy to miss
2

The app becomes the front door

Existing systems do not need to disappear. The app makes them feel like one coherent ecosystem.

PARANITYA
APP
Events
Daily Darshan
Resources
Livestreams
Puja requests
Give / Shop
One official temple environment
3

Segmented audiences

People can receive information based on their actual relationship with the temple.

Regular visitors

Closest connection
Attend frequently
Need detailed updates

Time-to-time visitors

Important events
Occasional engagement
Need timely reminders

One-time visitors

Darshan / special events
May lose contact
Need gentle continuation

We do not need to communicate everything to everyone.

600 one-time visitors
in the last 3 months
4

Event promotion becomes automatic

Create the event once. Let the notification rules promote it consistently.

Major events

1 year
6 months
3 months
2 months
1 month
2 weeks

Secondary events

1 month
2 weeks
2 days
Smaller events
light schedule
Less forgetting. Less manual follow-up. More consistency.
5

What automation improves

The value is not only reminders. It changes attendance, relevance, and follow-up.

A

Increase attendance
+ registrations
+ online viewers

B

Reduce fatigue

Who receives it
When they receive it
How important it is

C

Keep Darshan visitors connected

Daily content + future events

Livestream notifications can reach app users even when they are not subscribed to YouTube.
6

Official communication during events

When people mark “I am in the temple” or allow GPS, the app can serve them differently.

At the temple
/ event
In-house
channel
Schedule changed
Lyrics for kirtan
Lunch moved
Seva needed
Darshan desk moved
Livestream starts
During the event, the main message becomes: “Download the app; the app will guide you.”
7

Increase revenue by making offerings easier to discover

The app does not need to invent new offerings. It makes existing ones visible at the right moment.

Adopt a Śālagrāma
Puja requests
Event registration
Overnight stays
Sponsorships
Give / donations
Shop
Discover
Choose
Submit
Payment
Confirmation

Example: Choose Puja → enter names/intention → submit → payment → confirmation

8

Reduce dependence on Telegram

Telegram is useful, but it was not designed specifically around the temple’s needs.

Before

Lyrics
Guest updates
Daily Darshan
Satsang
Celebrations
Livestreams
Many groups
+ channels

After

PARANITYA APP
Daily content
Event info
Resources
Giving
One structured temple environment
9

Understand what actually works

Future decisions can be based more on behavior and less on assumptions.

Notification
sent
Opened
/ ignored
Event page
visited
Registration
/ giving
Drop-off
identified
Improve
next time
Track: events opened • notifications opened • resources used • donations • sponsorships • where people stop engaging
10

The continuous relationship loop

The app’s value is how all features reinforce each other.

Events create
app downloads
Notifications
bring people back
Daily content creates habit
+ keeps connection alive
Connection increases
event attendance
Participation grows
pujas · stays · giving · seva
+ invitations to newcomers
Newcomers create
new app downloads
ONE CONTINUOUS
RELATIONSHIP
Before · During · After · All year
The value is the loop — not any single feature.  One system keeps people connected before, during and after events, throughout the year.
11